Why Is My Website Not Getting Clients?

7 Easy Fixes that Build Trust & Attract Clients to Your Website.

A potential client finally lands on your website. They’re curious, they’re interested, and they’re looking for more information. But instead of booking a consultation or filling out your contact form, they click away within seconds.

So why does this happen?

Chances are, your website has some invisible red flags, so let's talk about it.

At Black Cat Virtual Assistants, we've audited and optimized many sites across WIX, Squarespace, and WordPress. Time after time, we find the same hidden issues that keep visitors from becoming clients.

And now we're going to share them with you so you can understand why your website isn't converting and know exactly how you can fix that.

#1

Your Copy is Outdated or Inconsistent

Outdated and inconsistent information is one of the most common ways potential clients lose trust in your business. Things like listing discontinued services, showing outdated pricing, and having contradictory messaging across your pages can make your website (and your business) look neglected.

Here's how you can fix this:

• WIX/Squarespace: Similar information often appears on multiple pages. Do a quick review of all of the copy on each page. Make sure it's all up to date and the messaging is consistent throughout.

• WordPress: Plugin updates sometimes mess with text formatting. Ensure all of your plugins are updated, formatting is correct, and your copy is relevant and consistent.

  
  
  
  

#2

Your Calls to Action (CTAs) Are Weak or Missing

Calls to action are one of the most important elements on your website. You need to spell it out, step-by-step, so your potential clients know what they need to do next. Without clear direction, most visitors turn into lost leads, ultimately becoming lost business opportunities.

Here’s how you can fix this:

• WIX/Squarespace: Buttons often get buried on long, scrolling pages. Make sure your CTAs appear early and repeat often throughout the page. Avoid relying on plain text links and instead use bold, clickable buttons.

• WordPress: CTA plugins can break or look out of place if not updated. Regularly check your site to confirm everything works correctly and looks visually consistent with your brand.

#3

Your Contact Form is Broken or Hard to Find

Few things are more frustrating for a potential client than trying to reach out and running into errors, or submitting a form and never hearing back. If your contact form doesn’t work properly (or is buried where visitors can’t find it) that's no bueno. You need to make it so incredibly easy for potential leads to contact you.

Here’s how you can fix this:

• WIX/Squarespace: Built-in forms sometimes fail to send notifications. Regularly test your forms to confirm messages are being delivered.

• WordPress: Popular contact form plugins can sometimes stop working. Make sure your plugins are current and double-check that form submissions are routed correctly.

• BONUS: Offer multiple ways to connect on your contact page. Some visitors may prefer sending an email or making a quick phone call over filling out a form, and giving them those options makes it easier, and more likely, for them to reach out.

  
  

#4

Your Website Loads Slowly

A slow-loading website is the literal worst. Visitors are going to wait about 5 - 8 seconds before they click away, meaning they'll never see what you have to offer. It also negatively impacts your Google Search ranking, making it harder for new clients to find you.

Here’s how you can fix this:

• WIX/Squarespace: Image-heavy templates or multiple large videos can slow down your site. Optimize your images, host videos elsewhere and embed them on your site, and streamline page elements to improve load times.

• WordPress: Excessive plugins can bog down performance. Remove unnecessary plugins and keep essential ones updated for smoother operation.

#5

Your Website Isn’t Mobile Compatible

More than half of web traffic comes from mobile devices, so a site that doesn’t display properly on phones or tablets can lose potential clients quickly. If text, images, or buttons don’t adjust for smaller screens, visitors may struggle to navigate and leave frustrated.

Here’s how you can fix this:

• WIX/Squarespace: Use mobile preview tools to check your pages and adjust layouts or font sizes so content is easy to read and interact with.

• WordPress: Choose responsive themes and regularly test pages on different devices to ensure forms, buttons, and images display correctly.

#6

Your Website Design or Branding Feels Outdated

If your site looks stuck in the past, visitors may assume your business is too. Outdated colors, fonts, images, or layouts can make even a strong business seem neglected, reducing trust and engagement. Keeping your website visually current is key to making a great first impression.

Here’s how you can fix this:

• WIX/Squarespace: Many businesses stick with their original template and never refresh it. Update colors, fonts, and imagery to reflect your current brand identity.

• WordPress: Theme updates can sometimes break layouts, and outdated designs can look neglected. Refresh your theme carefully and ensure all pages are polished and consistent.

#7

Technical Issues Are Silently Driving Clients Away

Even if your site looks fine on the surface, neglecting the technical side can create serious risks. Outdated plugins, missed updates, or broken backups can lead to errors, slow performance, or even security breaches that compromise your business and client trust. If your site doesn't function the way it's intended (and in a way that's user friendly) people won't use it. It's that simple.

Here’s how you can fix this:

• WIX/Squarespace: While these platforms handle most updates automatically, it’s easy to forget to refresh content or check integrations. Regularly review your pages and make sure everything functions as intended.

• WordPress: Outdated plugins and themes are the biggest cause of technical issues. Keep everything updated, perform routine maintenance, and ensure backups are in place to protect your site.

• BONUS: Your site absolutely needs to be secure—HTTPS://—Secure. If you don't have a secure site, people won't trust you. And with all of the crazy scams these days, can you really blame them?

Why Your Website Matters in the First Place

As a small business owner, every interaction with a potential client matters, starting with the moment they land on your website. A site that feels confusing, outdated, or frustrating can silently erode trust before you even have a chance to show your expertise.

It’s not just about clicks or conversions; it’s about making people feel confident that you are professional, reliable, and worth their time. When your website functions smoothly, looks polished, and clearly communicates your value, you create a space where clients feel welcomed, understood, and ready to work with you.

If managing all of this feels overwhelming, know that you’re not alone, and we encourage you to ask for guidance. Having someone with experience looking at your website can make all the difference, catching issues you might miss and helping your site truly reflect the quality of your business.

Even small adjustments, done consistently, can create a smoother, more professional experience for your visitors and build trust before they ever reach out. Knowing that your website is reliable and polished gives you the confidence to focus on serving your clients, while your online presence quietly works to support your growth.

If you've been struggling to understand why your website isn't converting, it may be time to ask for help.

Contact us today to learn more.